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Klaviyo Email & SMS Retention

Retention performs better when flows, onsite messaging, and offer architecture are working together rather than being treated separately.

KlaviyoEmail strategySMS flowsRetention UX
StoreBuilt Klaviyo retention planning visual

Overview

We connect the storefront and retention layer so email and SMS feel like part of the same brand and buying journey.

Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.

  • Lifecycle flow planning for welcome, browse abandonment, cart recovery, and post-purchase moments
  • Creative and messaging direction aligned with the store's positioning and offer logic
  • Implementation support that connects forms, segmentation, and onsite capture points

Deliverables

What the engagement typically includes.

Retention roadmap
Klaviyo flow architecture
Email and SMS content direction
Signup optimisation

Outcomes

The results this service is designed to create.

A stronger repeat-purchase system around the store

More consistent brand communication across onsite and owned channels

Retention flows that support revenue instead of feeling bolted on

Process

How the work moves from audit to launch and iteration.

01
Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

02
Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

03
Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.