Selected live stores
Shopify stores built to convert, scale, and stay easy to run.
StoreBuilt is a London-based Shopify agency delivering strategy, UX, development, migrations, CRO, retention, and technical support for ecommerce brands that need more than a theme refresh.
About StoreBuilt
We help merchants build better Shopify experiences across launch, replatforming, growth, and retention. The work is designed around trading reality: clearer UX, stronger merchandising, dependable technical delivery, and a storefront the team can actually operate after go-live.
ESHORejuviaVeeFreshThe Suffolk NestSTIL LifestyleSolangeHotlips by SolangeThe Nude Wine Co.
Based at 124 City Road, EC1V 2NX with UK-first delivery and remote collaboration.
Strategy, UX, development, migrations, CRO, retention, and technical support in one team.
Selected work across beauty, wellness, jewellery, home, lifestyle, and drinks.
Services
Shopify services across build, growth, retention, and support.
From bespoke storefronts and migrations to CRO, Klaviyo, B2B, subscriptions, and technical audits, the scope is shaped around how the store needs to perform.
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Shopify Store Design & Development
Bespoke Shopify storefronts shaped around brand positioning, product discovery, conversion paths, and a merchant-friendly backend.
Custom storefrontsTheme architectureUX strategyLaunch delivery
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Recent work
Selected Shopify stores we have supported in the market.
The portfolio includes premium beauty, wellness, personal care, interiors, jewellery, and drinks brands trading on live Shopify storefronts.
Talk About Your Store Premium Shopify experience for a medically-led beauty brand
A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.
Shopify buildBeauty ecommerceUX refinement
Visit Store
Shopify store support for a modern wellness and beauty proposition
A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.
Shopify UXWellness brandMerchandising clarity
Visit Store
Commerce experience for a sensitive-category personal care brand
Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.
Shopify developmentSensitive-category UXConversion flow
Visit Store
A warmer and more editorial Shopify presentation for home products
An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.
Home ecommerceEditorial UXShopify theme work
Visit Store
Lifestyle-led Shopify merchandising for a considered interiors offer
A store experience that helps premium home and lifestyle products feel more curated, tactile, and easier to shop.
Lifestyle retailShopify merchandisingContent-led ecommerce
Visit Store
Luxury-focused storefront presentation for an iconic jewellery name
A premium ecommerce approach designed to support high-consideration browsing, product storytelling, and brand distinction.
Luxury ecommerceJewellery UXPremium positioning
Visit Store
Why StoreBuilt
Why ambitious Shopify brands choose a specialist partner.
Commercial Thinking Before Visual Polish
Every decision is tied back to product discovery, trust, merchandising, and how the store is expected to convert.
Strategy, UX, and Development in One Workflow
StoreBuilt closes the gap between design thinking and production reality so launches stay coherent and practical.
Senior Shopify Delivery
We work directly on the problems that affect trading stores, not through layers of generic agency process.
Built for Ongoing Growth, Not Just Go-Live
The aim is a store the team can improve over time through better structure, testing, retention, and technical support.
Working model
A practical Shopify workflow from audit to launch and iteration.
The process is designed to stay commercially useful. Clear scope, clear milestones, clear handover, and support when the store needs another round of improvement.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
FAQ
Useful questions before starting a Shopify project.
What kind of Shopify projects do you usually take on?
StoreBuilt works across bespoke storefront builds, migrations, Shopify Plus and B2B, CRO, Klaviyo retention, app integrations, subscriptions, and ongoing support.
Can you work with an existing live store rather than rebuild everything?
Yes. A large part of the work is improving live stores through audits, UX updates, technical cleanup, landing pages, retention setup, and performance-focused iteration.
Do you only work with UK brands?
No. The agency is based in London, but the project mix already includes stores trading in the UK, Ireland, the US, and wider international markets.
What do you need to scope a Shopify project well?
The fastest way is to share the current store, your commercial goals, any blockers around UX or operations, the target timeline, and which service areas matter most.
StoreBuilt
Need a Shopify partner who can handle build, growth, and technical detail?
Share the store URL, the blockers around performance or operations, and what the next version of the site needs to achieve.