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Shopify Plus & B2B Commerce

B2B on Shopify only works when the commercial model, account structure, and UX are solved together.

Shopify PlusB2B UXWholesale flowsAccount architecture
StoreBuilt Shopify Plus and B2B interface visual

Related guides

Useful reading around this service scope.

These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.

Overview

We shape Shopify Plus and B2B builds around how your business actually sells, from trade workflows to account-based purchasing.

Shopify Plus delivery for brands that need more control over wholesale logic, account experiences, pricing structure, and operational complexity.

  • B2B storefront planning across trade customers, pricing visibility, and account access
  • Shopify Plus-focused UX and development for complex catalogue or customer structures
  • Operational setup that keeps internal teams in control as the business scales

Deliverables

What the engagement typically includes.

B2B requirements mapping
Account experience design
Plus implementation support
Workflow testing

Outcomes

The results this service is designed to create.

A clearer wholesale journey for trade customers

Less friction between sales operations and storefront experience

A Shopify setup that supports both scale and internal efficiency

Process

How the work moves from audit to launch and iteration.

01
Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

02
Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

03
Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.

Free Shopify Audit

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Share the store URL, the blockers, and what needs attention most. StoreBuilt will review UX, CRO, merchandising, speed, and retention opportunities before replying.

What you get

A senior review with the priority issues most likely to improve performance.

Best for

Brands planning a redesign, migration, CRO sprint, or retention cleanup.

Reply route

Every request is routed to info@storebuilt.co.uk.

We use these details to review your store and reply with the next best steps.