04
CRO & UX Optimisation
Better conversion usually comes from clearer hierarchy, stronger proof, and less friction in the moments that matter.
CRO auditsPDP UXLanding pagesConversion testing
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Overview
We improve store performance by fixing friction in the journey, not by guessing at random tweaks.
Conversion-focused audits and design iteration for teams that want stronger PDPs, sharper landing pages, and better basket progression.
- Journey reviews across homepage, collection pages, PDPs, cart, and key campaign entry points
- Prioritised CRO recommendations grounded in UX, merchandising, and messaging clarity
- Design and development support for rollout of the highest-value changes
Deliverables
What the engagement typically includes.
Outcomes
The results this service is designed to create.
Higher clarity around products, offers, and trust signals
Stronger performance from paid and organic landing pages
A store that improves through structured iteration instead of guesswork
Process
How the work moves from audit to launch and iteration.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
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