What we do

Shopify services across launch, growth, retention, and support.

StoreBuilt delivers the service mix modern ecommerce teams actually need: bespoke storefronts, migrations, CRO, Klaviyo, subscriptions, B2B, integrations, international expansion, and ongoing technical care.

The scope can be a full Shopify build or a focused engagement around one high-priority area such as migration, CRO, retention, or support.

01

Shopify Store Design & Development

StoreBuilt custom Shopify storefront presentation

Bespoke Shopify storefronts shaped around brand positioning, product discovery, conversion paths, and a merchant-friendly backend.

Custom storefrontsTheme architectureUX strategyLaunch delivery
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02

Shopify Migrations & Replatforming

StoreBuilt Shopify migration planning visual

Structured migrations from legacy platforms or underperforming stores into Shopify without losing commercial logic, content, or operational continuity.

ReplatformingSEO migrationData transferLaunch planning
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03

Shopify Plus & B2B Commerce

StoreBuilt Shopify Plus and B2B interface visual

Shopify Plus delivery for brands that need more control over wholesale logic, account experiences, pricing structure, and operational complexity.

Shopify PlusB2B UXWholesale flowsAccount architecture
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04

CRO & UX Optimisation

StoreBuilt CRO and UX optimisation visual

Conversion-focused audits and design iteration for teams that want stronger PDPs, sharper landing pages, and better basket progression.

CRO auditsPDP UXLanding pagesConversion testing
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05

Shopify SEO & AI Search Readiness

StoreBuilt search and SEO planning visual

Technical and on-page SEO support for Shopify stores, including migration-aware planning and content structures that hold up in modern search.

Shopify SEOTechnical auditsContent structureAI search readiness
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06

Klaviyo Email & SMS Retention

StoreBuilt Klaviyo retention planning visual

Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.

KlaviyoEmail strategySMS flowsRetention UX
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07

Apps, Integrations & Automation

StoreBuilt integrations and automation visual

Shopify app planning, third-party integrations, and operational automations that remove manual work and connect the store to the wider business stack.

IntegrationsApp planningAutomationOperational setup
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08

International Expansion & Localisation

StoreBuilt international expansion visual

Shopify planning for brands expanding across regions, currencies, content variations, and market-specific merchandising needs.

InternationalisationLocalisationMarket rolloutMulti-region UX
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09

Subscriptions & Recurring Revenue

StoreBuilt subscriptions and recurring revenue visual

Subscription strategy and technical setup for brands building recurring revenue models inside Shopify.

SubscriptionsRecurring revenueCustomer portal UXRetention
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10

Support, Maintenance & Technical Audits

StoreBuilt support and maintenance visual

Ongoing Shopify support for teams that need a reliable technical partner after launch, during campaigns, or while preparing the next phase of growth.

RetainersTechnical auditsBacklog supportPost-launch care
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Selected work

Reference stores across premium and fast-moving ecommerce categories.

The portfolio includes beauty, wellness, personal care, interiors, jewellery, and drinks brands trading on live Shopify stores in the UK, Ireland, and beyond.

StoreBuilt reference card for ESHO
ESHO Beauty & skincare United Kingdom

Premium Shopify experience for a medically-led beauty brand

A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.

Shopify buildBeauty ecommerceUX refinement
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StoreBuilt reference card for Rejuvia
Rejuvia Wellness United Kingdom

Shopify store support for a modern wellness and beauty proposition

A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.

Shopify UXWellness brandMerchandising clarity
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StoreBuilt reference card for VeeFresh
VeeFresh Personal care United States

Commerce experience for a sensitive-category personal care brand

Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.

Shopify developmentSensitive-category UXConversion flow
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StoreBuilt reference card for The Suffolk Nest
The Suffolk Nest Home decor United Kingdom

A warmer and more editorial Shopify presentation for home products

An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.

Home ecommerceEditorial UXShopify theme work
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Included across engagements

Strategy, technical detail, and rollout discipline inside the same workflow.

Whether the scope is a full store build or a focused sprint, the work stays tied to commercial outcomes, operational practicality, and what the team needs after launch.

Discovery and IA workshop
Custom page designs
Theme development
Launch QA and handover
Migration roadmap
Redirect and SEO checklist
Data validation
Go-live support

Process

A Shopify workflow built around clarity, delivery, and iteration.

Projects stay structured without becoming heavy. The goal is clear scope, faster decision-making, and a stronger handover into live trading.

01

Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

02

Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

03

Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Need a tailored scope?

We can combine build, CRO, retention, and support into one Shopify plan.

If the store needs a broader engagement, we shape the service mix around the commercial outcome rather than forcing a rigid package.

Discuss the Scope
StoreBuilt Shopify roadmap visual